Quantcast
Channel: GM – Return On Reputation
Browsing latest articles
Browse All 16 View Live

CEO at the Negotiating Table:  Sending a Message?  Or Painting Yourself into...

To use your CEO, or not use your CEO?  A much debated topic in the crisis communications circles.  But an equally valid question when it comes to other high stakes situations, such as the contract...

View Article



Reputation Bracketology: Bank of America vs. GM

Bank of America – Thomas Jefferson had a bank account at Bank of America. They are, after all, Bank of America.  Just a few short years ago Bank of America was touting its “higher standards,” was...

View Article

Grading Mary Barra – How the New General Motors CEO Performed before Congress

Anyone who follows the political comings and goings of Capitol Hill knows that congressional hearings around hot-button issues are often tense, difficult moments for those called to testify. Such...

View Article

Reputation Bracketology: General Motors vs. Bank of America

General Motors: A few months ago, GM seemed to be leading the charmed life. The “new GM” had put the bailout behind the company, and exuberance for its new CEO Mary Barra abounded. And then came the...

View Article

Reputation Bracketology: JCPenney v. General Motors

JCPenney: In the first round, JCPenney proved that returning head coach CEO Mike Ullman was onto something when the “Retailers” defeated Toyota to advance to the Final Four. When Ullman returned to the...

View Article


Image may be NSFW.
Clik here to view.

Corporate Reputations to Watch in 2016

The 2016 election campaign has focused the nation’s attention on the future of the President of the United States as the commander-in-chief and both leader of the free world and keeper of the flame on...

View Article

Image may be NSFW.
Clik here to view.

Will 2016 Be The Year Of The Woman (Again)?

2015 was heralded the “Year of the Woman”  as General Motors’ Mary Barra, Yahoo’s Marissa Mayer and Xerox’s Ursula Burns guided their respective companies through corporate transformations. Meanwhile,...

View Article
Browsing latest articles
Browse All 16 View Live




Latest Images